Contractor Poll: Equipment Brand Loyalty Hinges on Dealers
March 13, 2025
A recent Equipment World poll found that a majority of contractors are satisfied with their primary equipment brand and that much of that satisfaction is determined by their dealer. Among 129 responding contractors, 55% said they were very satisfied with their current primary equipment manufacturer, defined as the brand that makes up the majority of their fleet. Another 33.3% said they were somewhat satisfied with their primary OEM.
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